Question: What do you think Lance should do? At first, Lance Fried was elated. The CEO of Free style Audio had spent months slaving over his

What do you think Lance should do?

At first, Lance Fried was elated. The CEO of Free style Audio had spent months slaving over his invention, a waterproof MP3 player designed specifically for athletes who want to rock out while surfing, swimming, water-skiing, or snowboarding. In classic bootstrap fashion, Fried had invested his personal savings and somehow convinced half a dozen friends to work for him for free. Now he heard some amazing news: Several major retailers—
including Best Buy and Bass Sporting Goods—wanted to put his gadget on their shelves alongside popular players by giants like Apple and Sony. A deal with just a single big chain, Fried knew, could instantly push sales over $1 million.

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