What is the importance of a careful cultural analysis to a small firm that wishes to enter

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What is the importance of a careful cultural analysis to a small firm that wishes to enter an international market?

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Small Business Management Launching and Growing New Ventures

ISBN: 978-0176532215

6th Canadian edition

Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Apr 25, 2019 11:28 AM

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What is the importance of a careful cultural analysis to a small firm that wishes to enter

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Entering into International market require a lot of market research The inter...View the full answer

Small Business Management Launching and Growing New Ventures

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