Discuss the outcomes of the opening case. Do you think the strategy was too far removed from
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Discuss the outcomes of the opening case. Do you think the strategy was too far removed from koala bear protection?
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The opening case discusses a conservation organizations strategy to protect koala bears by purchasin...View the full answer
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Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
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Authors: Nancy R. Lee, Philip Kotler
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