For the opening Marketing Highlight regarding the truth campaign, how would you describe the core product (benefit

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For the opening Marketing Highlight regarding the truth campaign, how would you describe the core product (benefit highlighted) of the revised/new campaign? How does it differ from the core product of the original campaign?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Jan 12, 2024 02:00 AM

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For the opening Marketing Highlight regarding the truth campaign, how would you describe the core product (benefit

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The core product highlighted in the revisednew Truth campaign is empowerment and rebellion against B...View the full answer

Social Marketing Behavior Change For Social Good

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