How does social marketing, as described in this chapter, differ from what you thought it was in

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How does social marketing, as described in this chapter, differ from what you thought it was in the past?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Dec 07, 2023 08:17 AM

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How does social marketing, as described in this chapter, differ from what you thought it was in

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Social marketing is the application of marketing principles to promote positive ...View the full answer

Social Marketing Behavior Change For Social Good

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