Similarly, reflect back on the sequence of determining the 4Ps: product, price, place, promotion. Why is it
Question:
Similarly, reflect back on the sequence of determining the 4Ps:
product, price, place, promotion. Why is it recommended they be determined in this order?
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The sequence of determining the 4Ps Product Price Place Promotion in marketing strategy follows a lo...View the full answer
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Related Book For
Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
6th Edition
Authors: Nancy R. Lee, Philip Kotler
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