Why do the authors stress that behaviors need to be specific, or as Doug McKenzie-Mohr says, non-divisible?

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Why do the authors stress that behaviors need to be specific, or as Doug McKenzie-Mohr says, “non-divisible”?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Jan 12, 2024 02:00 AM

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Why do the authors stress that behaviors need to be specific, or as Doug McKenzie-Mohr says, non-divisible?

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In general when we talk about behaviors especially in the context of environmental or social psychol...View the full answer

Social Marketing Behavior Change For Social Good

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