A study conducted by YouGov (yougov.com) asked people from different countries from around the world,

“Which of the following best describes the way you feel about your country?” The response choices were best in the world, better than most other countries, as good as most other countries, not as good as most other countries, and worst in the world.

(a) What scale of measurement has been used in the study?

(b) What method of data collection has been used in the study?

(c) Thirty-five percent of the Australian sample rated their country as the best in the world as compared to the French sample, where only 5% rated their country as best in the world. Are these values discrete or continuous?