Professor Preston et al. (1978) studied the effectiveness of bank premiums (stoneware, calculators) given as an inducement
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Professor Preston et al. (1978) studied the effectiveness of bank premiums (stoneware, calculators) given as an inducement to open bank accounts. They randomly selected a sample of 200 accounts each for “premium offered” and “no premium offered.” They found that 79 % of the accounts opened when a premium was offered and 89 % of accounts opened when a premium was not offered were retained over a 6-month period. Use these data to test whether Px = 79 % is statistically different from Py = 89 %. Do a 5 % test.
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Related Book For
Statistics For Business And Financial Economics
ISBN: 9781461458975
3rd Edition
Authors: Cheng Few Lee , John C Lee , Alice C Lee
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