Question: Discuss why exponential smoothing is not recommended as a forecasting tool in this problem. The revenues (in $millions) of a chain of ice cream stores

Discuss why exponential smoothing is not recommended as a forecasting tool in this problem.

The revenues (in $millions) of a chain of ice cream stores are listed for each quarter during the previous 5 years.

Year Quarter 2012 16 25 31 24 2015 18 29 45 24 2016 2013 14 27 2014 21 17 31 2 3 4 32 52 32 27 1234

Year Quarter 2012 16 25 31 24 2015 18 29 45 24 2016 2013 14 27 2014 21 17 31 2 3 4 32 52 32 27 1234

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