Referring to Exercise 13.10, compare the conclusions of the level = .05 (a) 2 test
Question:
Referring to Exercise 13.10, compare the conclusions of the level α = .05
(a) χ2 test of homogeneity.
(b) Z test that sales are higher with the modified page.
Data from in Exercise 13.10
A strategy called A/B testing is being implemented by many e-commerce firms. A product web page is modified by adding a picture or other visual change. Then, a fraction of the traffic is routed to the new page. For a sample of 1000 consumers who visit the original page, 70 purchase the item. From a sample of 400 customers who visit the modified site, 42 purchase the item.
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Related Book For
Statistics Principles And Methods
ISBN: 9781119497110
8th Edition
Authors: Richard A. Johnson, Gouri K. Bhattacharyya
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