Commoditization refers to the ability to individualize product and service offerings to meet specific buyer needs. True

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Commoditization refers to the ability to individualize product and service offerings to meet specific buyer needs. True or False

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Strategic Management Theory And Practice

ISBN: 9781452234984

4th Edition

Authors: John A. Parnell

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Question Posted: Mar 03, 2024 12:01 AM

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Commoditization refers to the ability to individualize product and service offerings to meet specific buyer needs. True

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Strategic Management Theory And Practice

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