Search the internet for strategic alliances. Find one example of each of the three types shown in exhibit 5.6. In a one-page paper, identify the strengths and potential weaknesses of each alliance.

Exhibit 5.6

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Member organization Member organization Contract organization Member organization/ Pooled- service alliance Member organization Member organization Joint-venture organization Pooled-Service Alliance Contract organization Central organization/ Contract organization/ Member organization/ Member organization Joint-Venture Alliance Function: Pools alliances and leverages resources to return value to its members. Network Outsource Alliance Example: GPOs negotiate prices for supplies and equipment for their large memberships. Contract organization Function: Members contribute resources to co-own a separate organization. The joint-venture organization produces value for its members. Example: A hospital and physicians create a medical services organization to produce value for its member-and in some cases nonmember-organizations. Function: A central organization contracts out components of its functions. The contract organizations return value to the central organization. Example: A pharmaceutical company contracts out research and development or clinical trials.