1. Describe as much as you can of the organization architecture at Apple, and specifically, its organization structure, control systems, incentives, product development processes, and culture?

2. What do you think is different about the way Apple is organized compared to most high technology firms?

3. What is Apple trying to achieve with its current organization architecture? What are the strengths of this architecture? What are the potential weaknesses?

4. Are there any changes that you think Apple should make in its organization architecture? What are these changes? How might they benefit Apple?

Apple, the technology giant, does not have a structure that others would assume. Typically, as companies grow, their structure will change, a common change is from a functional structure to a multidivisional structure. Apple has not made this change. This is because of their focus on accountability and control. The “directly responsible individual” is the person who controls the success and failure of the projects. This mindset stems off of the standards of the company’s founder, Steve Jobs, where there are numerous stories of people being fired on the spot, but he was successful.