1. Review IKEA’s general environment segments and elements in India. What are the segments in the general environment that relate to IKEA’s situation? 

2. Describe IKEA’s intended international corporate-level strategy in India. Is it different from other countries?

3. What is IKEA’s choice of international entry mode? What are the advantages and disadvantages compared to other international entry modes?

4. Identify IKEA’s current challenges in India. Based on your analysis, what additional recommendations would you make to help IKEA achieve its goals?

The Netherlands-based Swedish company IKEA, was the largest furniture retailer in the world with its presence in 44 countries around the globe – in countries like the US, the UK, Russia, the Euro region, Japan, China, Australia, etc. However, it did not enter the Indian market till 2013, though the company had had its presence in the country since the 1980s as a sourcing destination for its global stores.

After years of lobbying, and negotiating with and convincing the Indian politicos and bureaucrats, on May 2, 2013, IKEA's €1.5 billion investment proposal to set up its stores in India was finally accepted by the local government.