Choose a firm that has not yet expanded internationally. Choose a market for the firm to enter.
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Choose a firm that has not yet expanded internationally. Choose a market for the firm to enter. Use the four types of distance to evaluate the firm’s likelihood of successfully entering that market.
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Related Book For
Strategic Management Concepts And Cases
ISBN: 9781119539667
2nd Edition
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
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