Harley Davidson gets hired by customers for social and emotional reasons (jobs) that go well beyond the
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Harley Davidson gets hired by customers for social and emotional reasons (jobs) that go well beyond the functional characteristics of the motorcycle and its ability to provide transportation or comfortable leisure riding. Identify at least two other products or services that seem to attract customers for largely social or emotional reasons?
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Strategic Management Concepts And Cases
ISBN: 9781119539667
2nd Edition
Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce
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