Increasingly, firms such as P&G, Corning (www.corning. com) and Millennium Pharmaceuticals (www.millennium. com) claim to have a
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Increasingly, firms such as P&G, Corning (www.corning. com) and Millennium Pharmaceuticals (www.millennium. com) claim to have a core competency and competitive advantage based on their ability to manage alliances. Develop statements that both defend and critique this proposition. Identify risks that firms run when their strategy is essentially a network of alliances.
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Defending the Proposition Access to Complementary Resources Managing alliances effectively allows firms to access complementary resources such as technology expertise and distribution channels that th...View the full answer
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Related Book For
Strategic Management Concepts And Cases
ISBN: 9781260075106
2nd Edition
Authors: Mason Carpenter, Gerry Sanders
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