Prepare a brief analysis of the organic food industry using the information provided by the Organic Trade
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Prepare a brief analysis of the organic food industry using the information provided by the Organic Trade Association at www.ota.com and the Organic Report magazine at theorganicreport.com. That is, based on the information provided on these websites, draw a five forces diagram for the organic food industry and briefly discuss the nature and strength of each of the five competitive forces.
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The organic food industry is experiencing rapid growth and evolution driven by changing consumer preferences and increasing awareness of the health an...View the full answer
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Authors: Arthur A. Thompson Jr, Margaret Peteraf, John E Gamble And A. J. Strickland
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