Some firms products are so well known that the entire category of products offered in the industry
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Some firms’ products are so well known that the entire category of products offered in the industry (including rivals’ products) is often referred to by the leading firm’s brand name (which is called an eponym). Identify one such product and discuss whether its brand recognition gives the leading firm a competitive advantage. Why or why not?
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Answer One example of a product that has become an eponym is Kleenex for facial tissues Th...View the full answer
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Related Book For 
Strategic Management Concepts And Cases
ISBN: 9781260075106
2nd Edition
Authors: Mason Carpenter, Gerry Sanders
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