Question: A retailer may display a product for an odd price, such as $4.99. Certainly, $4.99 is perceived to be under $5, even though we know

❹ A retailer may display a product for an odd price, such as $4.99. Certainly,

$4.99 is perceived to be under $5, even though we know that no change is given when $5 is paid. Why are such odd prices employed by retailers?

(Learning Objective 4) (AACSB: Reflective Thinking)

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