Question: Before reading this case, did you know about Starbucks C.A.F.E. Practices and the Fairtrade products the company sells? Does knowing about these products make you

Before reading this case, did you know about Starbucks’ C.A.F.E.

Practices and the Fairtrade products the company sells? Does knowing about these products make you more likely to shop there? Do you think this effort is something the company should publicize?

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