Question: 'To use a probability sample where a quota sample would be suitable is to incur opportunity costs: the opportunity within the research budget to enlarge

'To use a probability sample where a quota sample would be suitable is to incur opportunity costs: the opportunity within the research budget to enlarge the sample or carry out further research' (Crimp). In what circumstances would you agree and when, if ever, would you disagree with this statement? (Strathclyde University)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Strategic Marketing Questions!