Question: Think about two brands that compete in the same category, such as Coke and Pepsi or UPS and FedEx. Investigate which is the stronger brand

Think about two brands that compete in the same category, such as Coke and Pepsi or UPS and FedEx. Investigate which is the stronger brand from a market share perspective. In your opinion, how much of the brand’s dominance is derived from its identity and its image?

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