Describe several ways that CRM applications can increase the effectiveness and productivity of a firms sales force.

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Describe several ways that CRM applications can increase the effectiveness and productivity of a firm’s sales force.

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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1337406499

5th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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