Now is the time to begin evaluating your project, measuring it against marketing goals. Ask yourself the
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Now is the time to begin evaluating your project, measuring it against marketing goals. Ask yourself the following questions. How is your design supporting or extending the brand experience? How is it supporting the mission and strategy of the organization? In what ways will your project build awareness, increase loyalty or generate revenue?
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Designing Gamified Systems Meaningful Play In Interactive Entertainment Marketing And Education
ISBN: 9780415725705
1st Edition
Authors: Sari Gilbert
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