Jay Martin, the director of Marketing at Pier Systems, Inc., requested a new system be developed to assist his sales staff in more effectively managing their customer contacts. As a side benefit of this system, Jay will receive detailed information about each salesperson’s daily productivity, including number of customer contacts, time spent per contact, orders placed per contact, and revenues generated per contact. This detailed information about sales staff productivity has not been previously available to Jay.

Jay has been a strong and vocal advocate of this new system, although he has heard some grumbling in the sales staff ranks about it. The sales staff has enjoyed considerable autonomy in the way they conduct their work day, and this system will provide a much clearer picture of how each salesperson spends his/her time. Other top managers have expressed interest in the system, although much managerial attention has been focused recently on the implementation of a major new computer-based manufacturing and production system, which has been far behind schedule and plagued with problems. Based on his discussions with his IS contact, Jay feels certain this system is technically and economically viable. How would you assess the Organizational Feasibility of this system?