4. TEAM EXERCISE Form small groups and study two websites that advertise competing products. For instance, you might choose the websites of two car makers, two television shows, or two music producers. Have each person in the group, working alone, compare and contrast the two sites according to these three criteria:

a. the kind of information they provide: hard, technical information or more emotional information

b. the use of multimedia such as animation, sound, or video

c. the amount of interactivity they invite — that is, the extent to which you can participate in activities while you visit the site?