This chapter suggested that successful use of mobile technologies for surveys means that researchers must first successfully contact respondents and then present survey questions that will motivate respondents to begin the survey and continue with it until all questions have been answered honestly by all respondents. Assume that you need to survey your campus community on a contentious issue. How would you contact respondents in the mobile community? What incentives, if any, might entice them to begin—

and complete—your survey? To minimize the break-off rate for cell phone, smartphone, and tablet users, how many questions do you think could be asked? What format(s) should they have?

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