Imagine you are a health communication consultant who has been hired to develop a health communication plan. Identify the steps in your planning process using

(a) a traditional, expert-led approach to planning and

(b) a more participatory approach involving intended audiences and key stakeholders. Discuss the pros and cons of the two approaches and the steps you have envisioned. Analyze the impact of these two potential approaches as they relate to issues of program sustainability and potential effectiveness.