Review Table 8. 1 and describe a professional or personal experience in which any of the dos or don’ts in the table have influenced the process of establishing and preserving long-term relationships. Rank the dos and don’ts in the table in order of importance and provide a rationale for your ranking order.

Table 8. 1

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Guidelines for Establishing and Preserving Long-Term Relationships DON'T Look down at constituency groups if they are smaller in size or in favor of a different approach to a health issue DO Understand the mission, strategic priorities, and focus of key constituency groups Reach out to these groups at the program's outset Keep an open mind in exchanging relevant information Consider their worries and concerns Recognize and respect cultural, ethnic, or other kinds of differences Look for shared goals and priorities Act to establish long-term relationships based on trust and mutual respect When of interest, address barriers to potential partnerships Keep assessing the value of the partnership to all partners vis--vis mutually agreed-on parameters If a partnership is established, honor deadlines, financial commitments, and mutually agreed-on procedures and roles Encourage and maximize participation by all partners in program design, implementation, and evaluation Assume they will support every aspect of your cause or communication program Give the impression they are not accountable for their responsibilities if a partnership is established Do their share of the work Try to control or micromanage them Activat Go to Set