Compare and contrast time and place utility, and explain how they contribute to the value of products.
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Compare and contrast time and place utility, and explain how they contribute to the value of products. What is the importance of time and place utility in our global economy?
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Place utility is mainly regarded as making goods and services physically accessible to probable consumers Time utility is a marketing concept stating ...View the full answer
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Related Book For 
Transportation A Global Supply Chain Perspective
ISBN: 9781337406642
9th Edition
Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
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