Which profit margin measures the overall operating efficiency of the firm? (a) Gross profit margin. (b) Operating

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Which profit margin measures the overall operating efficiency of the firm?

(a) Gross profit margin.

(b) Operating profit margin.

(c) Net profit margin.

(d) Return on equity.

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Understanding Financial Statements

ISBN: 9780138114404

12th Edition

Authors: Lyn Fraser, Aileen Ormiston

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