1. What problems does Dwight identify at the opening of the Tag Junkie planning meeting? Making decisions is a big part of any manager’s job. Making the decisions that determine the direction a company will take is the job of a CEO. Mark Dwight, CEO of Timbuk2, is comfortable with this role, even though it means sometimes making unpopular decisions—or even making mistakes. Timbuk2’s 45 workers tend to be young, so Dwight sees himself as the senior manager in more ways than one. “I’m the experienced executive here, and it’s my charter to manage the company,” he explains. “It’s not a democracy.

I ask the people that I think have a good perspective on [an] issue, who are aff ected by the issue, we discuss it, and I make a command decision based on those inputs. Hopefully, people think I make educated, informed decisions. That’s my job.”