Question: The following are three problems often faced by sales managers: a) Salespeople tend to overemphasize the easy-to-sell parts of multiple product lines in an effort
The following are three problems often faced by sales managers:
a) Salespeople tend to overemphasize the easy-to-sell parts of multiple product lines in an effort to build sales volume;
other, more profitable lines are forced into the background.
b) Salespeople are not taking time to develop new accounts.
c) To improve a company’s long-term position, salespeople should be doing more missionary work and developing long-term customers to meet expected competition.
Suggest a specific type of compensation plan that may be used to solve each of these problems.
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