When launched in 2005, Google Maps had a single technical advantage

(and many disadvantages) relative to the entrenched market leader, AOL MapQuest. That advantage was users’ ability to pan around a map, enabled by the then new technology, AJAX (short for asynchronous JavaScript +

XML). Google linked Maps to its search home page, generating huge volumes of traffic for their map product. Shortly thereafter, Google added satellite images, and in 2007, Street View to Maps. By 2009, Google Maps had overtaken MapQuest as the number-one provider of maps and directions in the United States.

1 Suppose that instead of Google, it was your start-up that had the AJAX-based Maps product that had to compete with AOL Map-Quest.
Your start-up lacks Google’s enormous resources, popularity, and user base. How might your target customer and launch strategy differ from Google’s to ensure market acceptance and success of the Maps product against your entrenched competitor AOL?
2 Now suppose you are AOL MapQuest today. How might you best compete with two market leaders, Google Maps and Apple Maps?AppendixLO1