Suja Juice Co. has expanded its product offerings to include many varieties of cold-pressed organic juices. Company founders know that financial success depends on cost control as well as revenue generation.
Required
1. If Suja Juice Co. wanted to expand its product line to include organic energy bars, what activities would it need to perform that are not required for its current product lines?
2. Related to part l, should the additional overhead costs related to new product lines be shared by existing product lines? Explain your reasoning.