Summarize why a current telephone directory is not a good source from which to develop a sampling

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Summarize why a current telephone directory is not a good source from which to develop a sampling frame for most research studies.

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:32 AM

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Summarize why a current telephone directory is not a good source from which to develop a sampling

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Essentials of Marketing Research

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