Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior. Which
Question:
a. Amount of natural light in the store
b. The compensation system for store salespeople
c. The color of the walls in the store
d. The type of lighting: fluorescent or incandescent
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Related Book For
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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