Question: Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior. Which of the following pieces of information is the

Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior. Which of the following pieces of information is the least relevant and why?
a. Amount of natural light in the store
b. The compensation system for store salespeople
c. The color of the walls in the store
d. The type of lighting: fluorescent or incandescent

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