Question: Suppose Pepsi is considering an ad campaign aimed at rival Coca-Cola. What is the dominant strategy if the payoff matrix is similar to the one

Suppose Pepsi is considering an ad campaign aimed at rival Coca-Cola. What is the dominant strategy if the payoff matrix is similar to the one shown in Exhibit inSection?

Firm B's Decision Advertises Doesn't Advertise Firm (A) $75 M Firm (A) $125 M Advertises Firm (B) $75 M Firm (B) $50 M Firm As Decision Firm (A) $50 M Firm (A) $100 M Doesn't Advertise Firm (B) $125 M Firm (B) $100 M

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