Question: Suppose that during 2016 the market for implementing sales management software increased by 5%, and that Snyder experiences a 1% decline in prices. Assume that

Suppose that during 2016 the market for implementing sales management software increased by 5%, and that Snyder experiences a 1% decline in prices. Assume that any further decreases in selling prices and increases in market share are strategic choices by Snyder's management to implement Snyder's cost leadership strategy. (Continuation of Exercise 13-24)

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Calculate how much of the change in operating income between 2015 and 2016 is due to industry market size factors, cost leadership, and product differentiation. How successful has Snyder been in implementing its strategy?

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