Question: Suppose that the managers in the previous problem had decided prior to data collection to only include households that planned to make a furniture purchase

Suppose that the managers in the previous problem had decided prior to data collection to only include households that planned to make a furniture purchase in the next six months. A screening question was used to identify households that qualified to complete the survey. Further, the 2,500 elements drawn for the sample were accounted for as follows: 473 completed interviews, 612 not-at-homes, 431 refusals, 222 nonworking telephone numbers, and 762 ineligibles.
a. What was the response rate on this project?
b. What would the response rate have been without adjusting for ineligible households?

Step by Step Solution

3.47 Rating (170 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

For this exercise the response rate formula for telep... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

913-B-M-B-S (195).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!