Suppose that you are leading PepsiCo's environmental sustainability efforts. How would you gauge the effectiveness of these

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Suppose that you are leading PepsiCo's environmental sustainability efforts. How would you gauge the effectiveness of these programs? How would you communicate your efforts to loyal consumers of your brand?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:36 AM

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Suppose that you are leading PepsiCo's environmental sustainability efforts. How would you gauge the effectiveness of these

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Principles of Marketing

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