Suppose the health club didn't listen to your advice and ran the promotional campaign as is. A

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Suppose the health club didn't listen to your advice and ran the promotional campaign as is. A new member has come in to complain that not only did he not lose inches off his waist, he actually gained weight. How should the health club manager proceed?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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