Suppose your company had just developed a new TV set that had TiVo (the digital video recorder)

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Suppose your company had just developed a new TV set that had TiVo (the digital video recorder) built into it. What steps would you go through to determine how much more you would charge (if anything) for such a TV over the stand-alone price?

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:21 AM

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Suppose your company had just developed a new TV set that had TiVo (the digital video recorder)

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A company such as this would probably want to do a significant amount of market resear...View the full answer

Marketing Management

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