Tammy Monahan is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights she gives to them are as follows:
Portability .1
Sound projection .6
Warranty .3
Tammy rated the brands as follows:
Portability sound projection warranty
Brand A...................6..................................8.................7
Brand B...................9..................................6.................8
Brand C...................5..................................9.................6
Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase?