Television commercials most often employ females or feminized males to pitch a company's product. Research published in

Question:

Television commercials most often employ females or "feminized" males to pitch a company's product. Research published in Nature (August 27 1998) revealed that people are, in fact, more attracted to "feminized" faces, regardless of gender. In one experiment, 50 human subjects viewed both a Japanese female face and a Caucasian male face on a computer. Using special computer graphics, each subject could morph the faces (by making them more feminine or more masculine) until they attained the "most attractive" face. The level of feminization x (measured as a percentage) was measured.

a. For the Japanese female face, x̅ = 10.2% and s = 31.3%. The researchers used this sample information to test the null hypothesis of a mean level of feminization equal to 0%. Verify that the test statistic is equal to 2.3.

b. Refer to part a. The researchers reported the p-value of the test as p = .021. Verify and interpret this result.

c. For the Caucasian male face, x̅ = 15.0% and s = 25.1%. The researchers reported the test statistic (for the test of the null hypothesis stated in part a) as 4.23 with an associated p-value of approximately 0. Verify and interpret these results.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Statistics For Business And Economics

ISBN: 9780134506593

13th Edition

Authors: James T. McClave, P. George Benson, Terry Sincich

Question Posted: