TELUS is a fairly well-known brand name in Canada, yet it's not included among the company's intangible

Question:

TELUS is a fairly well-known brand name in Canada, yet it's not included among the company's . Why not? Do you think the TELUS brand name should be reported as an asset? What would some of the problems be with recording the brand name as an asset? Can a brand name ever appear as an asset on a balance sheet? Explain how and why.

Intangible Assets
An intangible asset is a resource controlled by an entity without physical substance. Unlike other assets, an intangible asset has no physical existence and you cannot touch it.Types of Intangible Assets and ExamplesSome examples are patented...