A Degree In A Book Marketing Everything You Need To Know To Master The Subject(1st Edition)
Authors:
John Jessup, Joel Jessup
In Stock
Include with your book
Free shipping: April 04, 2024Popular items with books
Total Price:
$0
Book details
ISBN: 1398815055, 978-1398815056
Book publisher: Sirius
A Degree In A Book Marketing Everything You Need To Know To Master The Subject 1st Edition Summary: "Ultra-readable and illuminating [...] essential for anyone involved in the marketing field" - LoveReading This comprehensive, highly visual guide covers everything you can learn in a Marketing degree, from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple. Includes topics such as: • Management• Market research• Product development• Buyer behavior and the impact of popular culture, ethics and social responsibility• Digital marketing including social media and SEO• Retail - in all its many forms• How lockdown and the global pandemic has changed the world of marketing Whether you're a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
Customers also bought these books
Grbvfds Black Volleyball Basketball Backpack Drawstring Bag Accessories For Men -
GRBVFDS
ISBN: B0CD1T8VSW
$0 $1.00Frequently Bought Together
The Princeton Review MCAT Essential Subject Review For Your Top MCAT Score With 4 Practice Test - 3rd Edition
The Princeton Review
ISBN: 052556781X, 978-0525567813
$0 $9.33
Unequal Health How Inequality Contributes To Health Or Illness - 1st Edition
Grace Budrys PhD Professor Emerita Sociology And MPH Program DePaul University
ISBN: 1442248505
$0 $19.99
Internal Auditing Assurance & Advisory Services - 4th Edition
Urton L. Anderson
ISBN: 0894139878, 978-0894139871
$0 $199.99
Statistics Unlocking The Power Of Data - 1st Edition
Robin H. Lock
ISBN: 0470601876, 978-0470601877
$0 $45.00
Marketing For Scientists How To Shine In Tough Times - 1st Edition
Marc J. Kuchner
ISBN: 1597269948, 978-1597269940
$0 $25.65Top Reviews for Books
