Advertising A Quickstudy Laminated Reference Guide(1st Edition)
Authors:
Maria Siano
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1423244117, 978-1423244110
Book publisher: Quickstudy
Book Price $0 : Designed For College-level Study Of Advertising This 6 Page Laminated Guide Is Filled With The Answers You Need For A Solid Foundation And Understanding Of The Details. Organized Like Designer Course Notes The Details Build A Broader View Of The Big Picture Of Advertising Whether You Are A Communications Major In Advertising, Or A Business Major In Marketing. Author Maria Siano, PhD Is An Adjunct Professor (John Hopkins & Rutgers) With 20 Years Of Experience As A Communications Professor Making Her Perfectly Suited To Fit Over 100 Pages Of Coverage Into Just 6 Pages, Succinctly Written To Focus On The Facts. There Is No Better Value For Maximizing Study Time At The Most Reasonable Price For Any College-level Educational Supplement. 6 Page Laminated Guide Includes: History & Principles Of AdvertisingPersuasionAudiencesAdvertising ProcessTypes Of AdvertisingStrategic PlanningAdvertising GoalsTypes Of AppealAd MessagingAdvertising Strategies & ApproachesImplementing Ad CampaignsMeasuring Campaign EffectivenessBrandingNon-profit AdvertisingEthics
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